Most Sellers spend years building their lives in their house! They nest, laugh, cry, remodel and remodel again. They also work hard to become part of a neighborhood and true community. Over time, their house becomes a home. In today’s hot real estate market with low inventory and even lower interest rates, buying and selling a house often becomes just about the price of the house and the price paid! I challenge Sellers to step back and think about what the house really meant to them and what the house will mean to the next owners. The art of storytelling in real estate matters. As Sellers, ask yourself the following questions: 

• What did we do to this house during our ownership and how did we do it?
• What milestones did we celebrate in this house? Perhaps these include things such as the birth of a child, teaching your children to ride a bike, the first day or last day of school, a big birthday or special family celebration.
• What has the neighborhood meant to your lifestyle? Are some of the highlights a great commute, great schools, walkability, safety, friendships, annual celebrations, a place to exercise, or amazing support systems?
• What does the community mean to you and your family? Have you used the library, loved the grocery stores, eaten at the restaurants, frequented local boutiques, walked the Reservoir, hiked the hills, participated in youth sports, belonged to Oakwood or Orinda or Moraga Country Clubs, run a business here, loved the schools, or participated in non-profits and given back? 

We encourage you to share the story of your ownership by writing a Seller letter to potential Buyers. Buyers are paying top-dollar for homes and they need to know they are buying so much more than the actual house. One of the most important decisions a Buyer will ever make is the community they join! 

I look forward to reading your Seller letters and helping my team match Buyers with neighborhoods and communities that will enhance their lives! 

Dana