Given all the counter-productive news headlines, I want to provide two successful Dana Green Team case studies that occurred last week in Lafayette and Orinda. The bottom line is that if you want to be a Buyer or Seller in this market, you need to block out the noise in the marketplace. This can be done by trusting us to guide you and putting your head down and concentrating on your specific goals and needs. Together, it is possible to find success in any real estate market! 

Seller Case Study: $3M Orinda Property

• Our clients wanted to sell but didn’t want to go through the process of moving out and turning their lives upside down.
• Their Orinda house is in fantastic condition, is design-forward (hip), and the lot and location are desirable.
• We called the Sellers three weeks ago to share our belief that there was a unique window of time to sell given the lack of inventory and the high desirability level of the property.
• Sellers trusted our team and followed our advice.
• Together, we strategized options and devised a plan that worked for our clients to sell their home off-market. 
• We had pre-market inspections done, lightly staged, photographed, and released the home off-market in less than two weeks.
• We held three days of showings for three hours each day where our team was present the entire time.
• We had over 25 showings and received three beautiful compelling offers on the 4th day.
• The Seller exceeded their goals, and the lucky Buyer is thrilled.
• This was a win-win for all parties involved. 

The Buyer’s agent summed up the biggest takeaway from this for us. “I’ve been in real estate for 20 years, and your timing was brilliant, and your plan was beautifully executed. I can’t wait to copy what you’ve done.” 

I’m sure you’ve heard of the three L’s in real estate -- location, location, location – but do you know the three T’s in real estate?

1. Timing (supply and demand)
2. Trust (in your real estate team)
3. Training (is your real estate team able to educate you on the marketplace and process; is your real estate team skilled and able to think outside the box and execute the sale in varying scenarios and market environments)

Buyer Case Study: $5M Lafayette Buyer

Our client was looking for a luxury property that would withstand the test of time and be resalable or rentable in any real estate market. 

• Our team identified a property that was a potential fit.
• To educate our clients on the luxury market, we did the following:
• Opened the doors to several other luxury properties.
• Provided addresses of other recently closed homes so they could drive by to better understand the neighborhoods and lots. 
• Shared links to all sold luxury homes for the past year to show the lack of inventory.
• Shared links to luxury rentals (past/present) to show investment opportunities.
• We created a market analysis to show and discuss the value range of the property and how it was currently priced.
• We were consistent with communication and allowed our clients the space to make the decision that was right for their big-picture goals.
• Once our client decided they wanted to buy the home, we successfully negotiated a winning contract on their behalf. 

The biggest reminder from this transaction is that we hold the big picture for our clients, which guides our thinking and our actions. Essentially, your goals as Buyers create our roadmap. This property was a fit for our client’s long-term goals, so it was our job to maintain a consistent focus on the result by providing market data and having the patience needed to allow our clients to come to this conclusion too.  

If you want to buy or sell today, we are here to guide you through the noise!

Dana & Team