I’d like to revisit a topic I recently wrote about surrounding the “Land of Reason”. It is not a bad time to buy or sell if Buyers and Sellers have realistic expectations. 1000watt, an esteemed Bay Area real estate branding and strategy agency, just conducted an original research report titled, “Prospective Sellers: When Desire Meets Confusion”.

Their research summed up today’s real estate market perfectly:  

“Current market conditions are, in a word, tough. The era of dirt-cheap money ended abruptly, causing many Buyers and Sellers to call a time-out. Others are proceeding with anachronistic expectations, with, as one pundit put it, “Sellers thinking it’s last year, and Buyers thinking it’s next year”. The result is a sluggish and surly market. 

Our team is working hard to help our Buyers and Sellers block out the noise in the marketplace and concentrate on their goals. If you want to get to the next chapter in your life, here are examples of realistic and non-realistic expectations: 

Realistic Expectations (Land of Reason) 

• The Seller has readjusted their list price to accommodate for today’s interest rates and the higher cost of a Buyer’s mortgage.
• The Buyer realizes their payment is very similar to the height of the market earlier this year as the lower purchase price balances the higher interest rate. 

Unrealistic expectations (You are Stuck) 

• The Seller still believes their house is better than all other houses and thus expects top-of-market prices when interest rates were under 3%.
• The Buyer does not want today’s adjusted prices that reflect today’s interest rates. They want bottom-of-market prices that will reflect potential future values and interest rates. 

Do you want to live in the Land of Reason and get to the next chapter in your life? 

If so, we are on standby to do everything in our power to get you there! 

Dana & Team