1000watt, a local, world-class real estate marketing company, has been conducting market research and making it available to a select group of Realtors who are part of their Insider Group. As members, we have been devouring the information they share. 

The below excerpts were written by 1000watt, to their Insider Group of Realtors, after an extensive survey of young adults. 

Industry Brief

If you sell real estate, you are selling something 95% of people aged 20-42 want to buy.

They want to buy this thing for reasons that are rooted in the most powerful emotional territories of security and self-actualization.

These young people are so desirous of the thing you sell that 68% of them view it online at least twice per week. 41% of them follow people on social media who, like you, sell this thing.

Many of these people who want what you are selling face significant challenges attaining it, but 37% of them expect to get help from family to pay for it. And many have faulty assumptions about what it takes to buy from which they can be easily disabused.

This world, which is hardly imaginary, is your oyster.

The market continues to feel sluggish and locked-up in many markets, but the optimistic framing above isn’t delusional. It’s the reality reflected in our newest survey of young adults.

This market research absolutely reflects and confirms several items we know. Here are our takeaways for you: 

• Working with seasoned Realtors who spend the time and money on marketing to develop a social media and website following is critical. Images and information disseminated on these platforms are powerful, seen, and absorbed by today’s generation of buyers.
• If buyers can figure out how to manage high payments through this sluggish real estate market, they must buy now. They will take advantage of fair prices, a lower property tax basis, and less competition. They can begin living their lives in the home and community they want now and know there’ll be future opportunities to refinance at a lower rate.
• If you have a home to sell, consider selling it while the inventory and competition are low. We have the knowledge to guide you successfully through this process to outcomes that may surprise you and allow you to move on with your life too!

Let us know how we can help you! 

Dana & Team